Graphic Design
A selection of projects showcasing different different areas of graphic design as infographic, brand systems and marketing graphics.
Logotypes
Infographic
The challenge of this project was condensing a 35-page brand book into a single infographic. Since the original document combined brand guidelines with the agency’s story, the focus was placed on summarizing the key visual elements: logo variations, spacing rules, color palette, typography, illustrations, and photographic style.
This infographic was designed to communicate the importance of breast cancer prevention for women. The goal was to present the information in a clear and accessible way while maintaining the company’s established graphic style.
Was created to explain the value of their work to both current and potential clients. The piece presents, in a dynamic and visual way, how the company performs maintenance on one of the mechanical components they sell.
Brand Book
Mezcal Brandbook:
The goal of this project was not only to define brand guidelines but also to ensure the brand book itself reflected the brand’s personality.
Black-and-white photography was intentionally used to create contrast and highlight the vibrant colors of the product labels. This approach helped reinforce product differentiation while maintaining a strong and cohesive visual language.
The result was a comprehensive brand system covering typography, color strategy, graphic elements, photography direction, and logo usage guidelines, ensuring consistency across all brand touchpoints.
Publicity
WordTeams Blogs Graphics Complements:
While working with the marketing and design team at WorldTeams, I created graphic assets to support blog content published on the website.
Following the brand guidelines was essential to ensure consistency with the company’s identity while bringing the marketing team’s ideas to life. This process allowed me to explore creative concepts while incorporating new tools, including AI-assisted design workflows.
Group CTT LinkedIn Campaign 1:
These two graphic pieces were created for LinkedIn under the concept “Everything has its ideal moment.” The idea was represented through animals captured at the perfect moment for the photograph, creating visually engaging images that immediately attract attention.
Group CTT LinkedIn Campaign 2:
This campaign communicates the idea that in the right hands, a job can achieve excellent results.
The concept shows unexpected role reversals, such as a car mechanic performing surgery or a chef acting as a dentist, to create a humorous and surprising visual. This approach captures the viewer’s attention quickly, while the supporting copy delivers the message clearly and effectively.
